Content creators on YouTube will soon be required to disclose their use of generative artificial intelligence in their videos, or else face the possibility of being suspended.

YouTube is implementing updated guidelines for AI-based content, which includes a mandate for creators to disclose the use of generative artificial intelligence in creating lifelike videos.

In an article on Tuesday, YouTube announced several policy changes related to AI. Creators who fail to disclose their use of AI tools to create “altered or synthetic” videos may be subject to penalties such as content removal or suspension from the platform’s revenue sharing program.

According to a recent blog post by Jennifer Flannery O’Connor and Emily Moxley, vice presidents for product management, Generative AI could revolutionize the YouTube experience for both viewers and creators. However, it is crucial that we also prioritize the safety and well-being of the YouTube community.

The limitations build upon regulations put in place by Google’s parent company, YouTube, in September. These rules state that political advertisements on YouTube and other Google platforms that utilize artificial intelligence must include a noticeable warning label.

Next year, YouTubers will have new choices to specify if their videos are created by AI and include realistic depictions of non-existent events or portray individuals saying or doing things they did not actually do, under the most recent updates.

According to O’Connor and Moxley, this is crucial when discussing sensitive subjects like elections, ongoing conflicts, public health crises, and public officials.

Audiences will receive notifications about modified videos through labels, which will be prominently displayed on the YouTube video player for sensitive subjects.

The platform is utilizing AI to identify and remove content that violates its guidelines. The company stated that this technology has aided in the prompt detection of “unique forms of misconduct.”

YouTube’s privacy complaint procedure will be revised to permit individuals to request the deletion of a video created by artificial intelligence that mimics a person’s appearance or voice.

Record labels and distributors who are YouTube music partners can ask for the removal of music content created by AI that imitates the distinctive singing or rapping voice of an artist.