Parler, a social media site popular among conservative users, is making a comeback in time for the upcoming presidential elections after being temporarily shut down following the January 6th Capitol riot.

This week, the company’s new owners have declared their plans to revitalize the platform, focusing on a strong comeback centered on its original purpose as a thriving marketplace for ideas.

Parler has been down since April after being acquired by the digital media company Starboard for an undisclosed amount. Rapper Ye (formerly known as Kanye West) had also expressed interest in purchasing the company, but the deal fell through in late 2020.

PDS Partners, a limited liability corporation, is the new owner of the company.

“The platform’s chief marketing officer, Elise Pierotti, stated that PDS includes herself, the new CEO Ryan Rhodes, and other anonymous individuals. Jaco Booyens, an activist against sex trafficking, will take on the role of chief strategy officer.”

Pierotti did not reveal the specifics of the agreement. She stated that it was completed last week and anticipates the platform to be relaunched in the first quarter of next year.

Parler’s user base has consistently remained small, even among apps targeted towards right-wing and libertarian individuals that promote themselves as safe spaces for unrestricted expression.

The website faced difficulties in coming back online following Amazon’s decision to withdraw its web hosting service in early 2021 due to its refusal to delete posts encouraging violence. Pierotti stated that Parler will no longer utilize Amazon’s cloud service AWS, but will instead depend on alternative technology such as a “highly-scaled private cloud.”

“We, as a new company, do not want to be associated with those events. Therefore, we have implemented moderation services to address any related issues,” the speaker stated.

Following the insurrection, Parler’s app was initially removed from both Google and Apple’s online stores. However, it was eventually reinstated by both companies.

Source: wral.com