World Federation of Advertisers discontinues small brand safety initiative after Elon Musk’s X sues
NEW YORK (AP) — A small brand safety initiative is ceasing operations — days after being targeted by social media platform X in a lawsuit alleging the group helped coordinate a “massive advertiser boycott” after billionaire Elon Musk bought the company in 2022. The World Federation of Advertisers has confirmed that it’s discontinuing its Global
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