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Following a ruling by a federal court to halt the NCAA’s regulation of name, image, and likeness in college sports, North Carolina Governor Roy Cooper announced on Thursday that he has revoked a 2021 executive order that established limited criteria for the state.

The choice was made by Cooper after consulting with college sports programs.

“After the NCAA’s announcement allowing college athletes to profit from their Name, Image, and Likeness, we swiftly implemented these regulations at the behest of higher education institutions to provide them with the necessary resources to excel in their competitions,” stated Cooper.

“Although these regulations were beneficial in the earlier stages, they are now unnecessary. I’d like to express my appreciation to our colleges and universities for their close collaboration.”

In a lawsuit filed by Tennessee and Virginia, a federal judge issued an injunction last month halting the NCAA’s rules regarding NIL. The University of Tennessee faced an investigation by the NCAA, leading to the legal action.

According to the lawsuit, the NCAA is defying the law by attempting to impede the functioning of the NIL licensing market, despite previously permitting its use on a nationwide scale.

The NCAA forbids offering NIL as a means for enticing athletes to attend or stay at a particular school. However, the use of NIL in the market has predominantly evolved to serve that exact purpose.

The guidelines outlined in Cooper’s 2021 order were similar, stating that athletes are not allowed to enter into contracts or receive payment for the use of their name, image, and likeness as a way to entice them to enroll or continue enrollment at a specific institution. The order also detailed restrictions that colleges could impose.

On Thursday, he released a fresh executive order.

“Revoking the executive order is crucial as it equalizes the opportunities for student-athletes in universities throughout North Carolina to engage in NIL-related activities, just as those in other states,” stated Bubba Cunningham, the athletic director at UNC.

“As the discussion on Name, Image and Likeness continues to evolve at the national level and as we all adjust to changing legal rulings and regulations, we are grateful for the chance to provide input to our state in order to ensure fairness and flexibility.”

In March, a prominent Republican state senator urged Cooper to rescind the executive order that aimed to maintain competitiveness among the state’s college teams.

The crucial factor, according to NC State’s athletic director Boo Corrigan, is adaptability.

The individual stated that as we work through and figure out the most effective methods for handling various concerns regarding Name, Image, and Likeness, this decision allows us to better support and represent our student-athletes in the sports world.

The athletic director of Duke, Nina King, also expressed her support.

She stated that we see this as a positive move towards granting our student-athletes greater freedom within the NIL realm. This will also ensure that all schools in the state can keep up with other institutions across the country at the highest level.

Source: wralsportsfan.com